Last week my daughter and I were standing at the cosmetic counter at a major department store in the greater Chicago area. The person helping us brought me my mascara and I handed him a coupon that I had received in the mail for a free product. He apologized that he could not accept the coupon because it had expired. No big deal, I told him, as I laughed at myself for not seeing the date.
He then told me, pointing to the huge poster behind him, that the next promotion would be of their new anti-aging product. Was I interested, he wanted to know? It was “guaranteed” to reduce wrinkles. I told him I had actually received a coupon for that product in the mail as well but really was not interested. Given my age, it was a little late to prevent wrinkles, I said, and I really don’t mind looking my age. Besides, I went on, it wasn’t worth the approximately $75 per month it would take to keep up with the stuff once the free sample was gone. No, I said, I would pass.
He smiled kindly at me, and then my daughter spoke.
“We shouldn’t try to defy age,” she said, “we should celebrate it.” The young man paused. I’m guessing he was surprised. You see, my daughter is a beautiful young woman who tends to catch the eye of any young man within 50 yards of her.
She went on. “Age is a gift,” she said. “Not everyone receives that gift. If I am given the gift of age, I want to celebrate it not hide it. The lines around my mouth and the wrinkles by my eyes will remind me of the many times I smiled or laughed at a good joke with friends or family, or of my laughter at the antics of someone I loved, maybe a child.
My frown lines will remind me of those times I worried about my husband getting home safely or a child’s difficulty in school, or my own struggles in grad school or with friends. The wrinkles on my forehead will remind me of the surprises in my life.”
Like the young man, I was captivated.
As she continued I heard wisdom. Wisdom that many of us don’t figure out until much later in life. Wisdom that marketers ignore and try to override in their youth-driven advertising.
The young man nodded and voiced his agreement. My guess is that in his fairly short life, he had never heard someone suggest that the processes of aging are good. Frankly, I have not heard that message much either. But my daughter is right. Age is a gift. Let’s start celebrating!